Feature viewers who have bought and are using it. Step 5: Promote your product in your videos If you’re eligible, follow YouTube’s instructions to enable it. YouTube Partners can also use the shelf feature to sell their channel’s merchandise. Step 4: Enable your YouTube Partner merchandise shelf If you want to link it directly from your videos (and you do), refer to YouTube’s list of approved merchandise sites. You’ll need a separate website to handle purchases. Step 3: Create your shop and landing page If you’re not sure where to start, check out Shopify’s how-to on the topic of finding a brick-and-mortar company to make your dream a reality. Some suppliers will deliver it to you, and some will spare you the headaches of inventory, shipping and returns by handling it themselves. In most cases, you’ll need a manufacturer, supplier or wholesaler to make and deliver your product. Or build buzz by offering one-off products related to big subscriber-count milestones. But make sure you engage your audience in the decision-making process. So start by dipping your toes in the water with one or two items. Pro tip: You might have more ideas for merch than you can possibly stock. While he also sells t-shirts and other merch from his online shop, Ninja Melk’s appeal is broad enough it has its own website. Hawaiian YouTube star Ryan Higa launched his milk-based energy drink Ninja Melk to leverage the popularity of his viral comedy, Ninja Melk. Merchandise for your channel is meant to both represent and feed your audience’s connection with you. (Just remember that even Drake sells t-shirts.)Īlternately, you’re an entrepreneur first and video creator second, which means you probably already have a product, and you’re designing your YouTube marketing strategy to sell it.Įither way, merchandise is a viable way to make money on social media - especially on YouTube. Maybe you identify as a content creator first, and entrepreneur second. Not to mention staying on the right side of copyright law. You have to follow not just the YouTube Partner Program policies, but the Community Guidelines. Super Chat payments: if you want your fans to have the ability to pay to have their messages highlighted in your live chats during your live streams, you must be at least 18 (and live in a country where the feature is offered).Īs a YouTube Partner, your channel will be held to a higher standard, according to YouTube.Merchandise shelf: in order to sell merch from YouTube’s merchandise shelf, you must be at least 18 years old, and have at least 10,000 subscribers.Channel memberships: in order to sell channel memberships to your subscribers (i.e., your fans opt in to pay you an extra amount), you need to be at least 18 and have more than 30,000 subscribers.YouTube Premium revenue: if a YouTube Premium member watches your video, you get a portion of their subscription fee.Basically, the less controversial your videos, the more YouTube advertisers will be comfortable running ads on them, and the more money you make. Ad revenue: to earn ad revenue, you must be at least 18 years old, and you must c reate content that is advertiser-friendly.Step 4: Explore your new monetization featuresĮach monetization channel has different eligibility requirements. Just follow YouTube’s official guide to AdSense accounts. Here are some ideas for how to get more of those precious YouTube views. To join the program, you need a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months. It’s called ‘ How to create a YouTube channel.’ Step 2: Make your channel successful enough that it meets the YouTube Partner Program requirements YouTube Partners have access to multiple income streams: not just video ads, but YouTube Premium subscription fees, and features that tap your loyal fans’ wallets directly like Super Chat, channel memberships and the merchandise shelf (more on these later.) Step 1: Start a YouTube channelĭon’t worry, we have a handy guide for this. You don’t need to be a partner to make money on YouTube (just setting up an AdSense account and getting views is enough to handle that), but being a Partner makes it a lot easier. The YouTube Partner Program is how regular YouTubers get access to special features on the platform. Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.
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